The Art of Fashion Strategy
The course that will combine creativity and business to give you a strong understanding of how the industry works.
In the Art Of Fashion Strategy…
Through live mentorship, actionable assignments, and hands-on support, you’ll learn how to merchandise collections with intention, craft a sales strategy that blends wholesale and direct-to-consumer channels, present your brand with confidence, and set up a roadmap for sustainable growth.
THIS IS FOR YOU IF
You’re a fashion designer or brand owner and…
Have a creative vision but want more structure and strategy to grow
Are ready to refine your merchandising, pricing, and sales assets so they feel polished and professional
Want to confidently pitch to buyers or scale your direct-to-consumer sales
Value hands-on guidance, accountability, and community support in a small group setting
Are committed to taking action and implementing what you learn over the 6 weeks
Picture yourself building the fashion business you’ve always envisioned.
Guided by an industry expert and surrounded by inspired creatives, you’ll gain the strategy and structure to scale your brand with intention.
Cassidy deciding on her final color palette for her SS27 collection based on past sales data.
Jasmine visualizing herself and practicing how she’s going to pitch her jewelry collection to new retailers.
Lauren working on her website copy and refining her brand tone and position to match her target audience.
Imagine what you could create in just six weeks…
So are you ready to save your spot for The Art of Fashion Strategy?
By the end of the 6 weeks, you won’t just have a plan, you’ll step into the role of a true fashion CEO who can balance artistry with strategy and lead your brand forward. I’ll be sharing all my industry knowledge, mentoring you, and helping you create a custom plan for your fashion business.
This is your moment…
The Art of Fashion Strategy
A 6 week live course designed for emerging designers and growing fashion brands who want to combine their creativity with a strong business foundation.
Course Structure
In 6 weeks, you’ll refine your strategy, strengthen your brand, and gain the confidence to lead with intention. You’ll be mentored every step of the way, with industry-standard templates and hands-on assignments to help you implement as you go.
WEEK 1
The Foundations of Fashion Strategy
This is all about laying the groundwork for your brand’s success. Define your identity, understand your market, and balance creativity with commercial viability.
WEEK 2
Merchandising With Purpose for Profit
Plan collections that are cohesive, balanced, and profitable. Learn how to identify your hero products and avoid common merchandising mistakes
WEEK 3
Brand Storytelling & Visual Alignment
Bring your strategy to life through visuals, messaging, and storytelling. We’ll refine your tone, imagery, and brand experience so everything feels cohesive from your website to your lookbooks.
WEEK 4
Wholesale, Retail, E-commerce & Selling
Get your brand buyer-ready from all angles. Price for profit, design professional linesheets and lookbooks, and understand exactly what retailers and customers want from emerging designers.
WEEK 5
Sales Strategy & Relationship Building
Master how to sell with confidence. Craft your pitch, nurture retail relationships, and explore channels like wholesale, DTC, and partnership collaborations.
WEEK 6
Scaling Your Fashion Business, CEO Style
Step into your role as the creative CEO. Set intentional goals, plan for sustainable growth, and build a system for long-term success.