Bay 2 Swimwear

Custom Package & Ongoing Wholesale Management

  • Brand Introduction Deck

  • Spring Summer 2025 Line Sheet

  • Custom Wholesale Strategy Guide

  • Wholesale Outreach and Monthly Management

Fordham Fashion partnered with Bay 2 Swimwear to build a strong foundation for their wholesale expansion. We developed compelling sales materials that effectively showcase their brand and collection, ensuring they stand out to buyers. 

Each month, we implement a target retail outreach strategy, identifying the right partners and time our approach to align with key wholesale market cycles. Through customized consulting, we’ve positioned Bay 2 Swimwear for long-term success in the wholesale space.

A smiling woman in a blue and white floral bikini at the beach, wearing a yellow straw hat with a seashell on top, standing on sand with ocean in the background.

“Fordham Fashion was an incredible partner to work with. Jaclyn was essential to introducing our small, startup brand to wholesalers. Bay 2 Swimwear was launched in 2021, and our goal was to expand our brand to select retailers.

Jaclyn was detailed and attentive to the specific needs of the brand. She organized and developed a brand lookbook and line sheet to present to retailers and also was able to leverage her existing connections and knowledge of the retail industry to gain the best position for our brand.”

Jillian, Owner of Bay 2 Swimwear

A woman wearing a textured pink bikini with green straps, showing her back, against a plain white background, with text indicating a collection called 'Textured Tones' and a small logo for 'BAY 2'.
Color palette chart for Spring Summer 2025 with six squares labeled Olive, Cloud, Rosa, Olive + Cloud, and Rosa + Cloud.
Product catalog page displaying two bikinis named Darling Top, one olive/cloud color and one rose/cloud color, from Spring Summer 2025 season. Each bikini has front and back photos shown with model. Pricing details and size options (XS to XL) are listed.

Story Deck Preview

A woman in a blue and white floral bikini and straw hat posing on the beach with clear blue sky in the background, with the text 'Wherever the sun takes you' and a website URL and logo.
An
A woman in a blue bikini top and high-waisted floral shorts sits on the side of a boat on a sandy beach, with a close-up of her midsection to the right. The image promotes a swimwear collection called 'Mix & Match,' featuring various blue patterned and solid swimsuits, with the tagline 'Designed for endless possibilities'.

Line Sheet Preview

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